Are you one of those who believe that hiring an American influencer is a simple task? If you think all you have to do is perform a small search on Instagram, what are the social media platforms, contact them and set up price, you couldn’t be further from the truth. In this age where American influencers practically rule the social media platforms hiring the right influencer from the US is one of the most crucial parts of your marketing campaign. The reality is finding the right American influencer determines the success of your collaboration and your brand.
There are several factors in play regarding the influencer marketing campaign. The influencer’s ability to reach the target audience and improve social engagement with the product is determined by its success. The success of the collaboration is also influenced by how befitting the influencer’s profile is with your brand, along with how well both of them complement each other.
For example, if your company is into selling Leather products and you hire or contact an American influencer who promotes veganism or is a vegetarian, definitely it’s not a good choice. Also, someone with hordes of followers should not be the guide or sole indicator As your company’s influencer.
You need to consider several things when you hire an American influencer for your business. It’s true when you hire an influencer from America, you are in a better position to reach a global audience, but you also have to be very careful about how they align with your business, product, and brand.
In this article, we will discuss five steps on how to hire an American influencer for your business.
5 Steps For Successful Hiring Of American Influencers
Always remember that influencer marketing should involve three basic principles that will establish collaboration and relationships and a powerful strategy. The three core factors should be the 3 Ts –
- Trust
- Transparency
- Truth
We also recommend that you contact an influencer agency that can guide you if you are new to the business and want to hire an American influencer. However, keeping the following five steps in mind when hiring an influencer from the US will benefit the collaboration.
- Plan On What You Want To Achieve From The Campaign
Determining what you want to achieve from the campaign and the measures of success you want to be included in the campaign should be very clear. Depending on this, you can decide whether you wish to have a micro-influencer or a well-known influencer. Generally, a micro-influencer would have a following between 6000 and 10000, whereas a celebrity influencer would have a following of 100,000 plus. When you have clear KPIs, along with the figures that you want to achieve with your campaign, you can determine the kind of influencer you would want to be based on their reach.
- Who Are You Targeting?
When you decide to invest in influencer marketing and hire an American influencer, you must decide on your target audience. Then, based on your target audience, you have to determine the social media platform you want to choose. Since each platform attracts different types of audiences and requires different post types, knowing your target audience and the platform is essential when identifying a potential US influencer.
- Making The List
Once you have decided on the social media platform, it’s time for you to prepare your list. This list is about shortlisting the prospective influencers you want to work with. When you are preparing the list, do you remember to go through their earlier content and if they have worked with any brands or products similar to you? Some of the other aspects you should check when making the list of the contenders are
- Do they have any particular niche or cater to a variety of items and products?
- How frequently do they post?
- Do they engage with their audience, and if so, how frequently and in what way? That is, do they just like the audience posts or comment and adequately engage with them?
- What is their engagement ratio?
- Does their target audience match with yours?
Unless all these factors align with your requirement, there is no point in hiring an influencer who won’t match your requirements.
- Finding The Best Match
Once you have made a list, it’s time for you to validate the legitimacy of their work. Mainly if you are looking into American influencers who are seasoned in this field of influencing games, finding the best match would mean getting the details about their follower growth, reach to the audience, and their audience profiles. However, if you plan to work with micro-influencers, you have to be a bit more flexible when it comes to their followers and audience reach.
- Sending The Contract
Once you have found the person who matches the best with your brand, business goals, and the campaign’s objective, it is time to take the next step – that is, contact them with your proposal for collaboration. You must communicate clearly your expectations from the campaign with the influencer. The contract should also include elements like payout compensations, how often the content would be produced and uploaded, how long the contract is for, etc. It should be a legally binding contract so that both parties respect and agree on it.
When you hire an influencer from the USA, remember to do that to ensure your business and brand can reach a larger audience. Hence, you must nurture the relationship you have with the influencer so that they can vouch for your brand even after the project is over.
The Lasting Effect
An American influencer can create a boost that no one else can on your marketing campaign. So don’t be afraid of finding a micro-influencer from America for your business. in case you don’t know whom to contact, we are here to help you.
